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How To Buy A Congressman
Let's leave the casino lobby out of this for a moment and instead talk about a hypothetical
industry called the Rubber Machete industry, and see what we can learn from studying how they operate.
Let's say
people have been ordering and paying for steel machetes, but what's been coming out of the box are rubber machetes instead.
Naturally they feel outraged over having been swindled but there's nothing they can do about it because there are no refunds
under any circumstances and the machete manufacturers have all been swearing on a stack of Bibles that their industry is honest
and the machetes they've been delivering have all been steel, not rubber, and it's all just social activist troublemaker types
who've been stirring up all this commotion about rubber machetes.
The scandal reaches the ears of Congressman Jones.
Being an honest man he is concerned about the reports of an ongoing swindle and he is now muttering in the Congressional Cloak
Room about the need to hold an investigation and look into it.
The Rubber Machete lobby catches wind of this and
decides at once Congressman Jones has got to go. How do they get rid of him? Now that's an example of footwork that makes
the Bolshoi look like they have two left feet.
Political scientists and other politically-savvy people (such as
the managers of the Rubber Machete lobby) know that the secret to winning an election in an honest democracy is to position
yourself more closely to the center of your constituency than your opponent.
Therefore all they have to do to get
rid of Congressman Jones is to find an attractive candidate who stands closer to the center of Congressman Jones' constituency
than Congressman Jones does. And if they can't find such a candidate, no problem, they can simply CREATE such a candidate
and see to it he gets however much money and expertise it takes to unseat Congressman Jones and get him out of the Rubber
Machete lobby's hair. Being rich, they can afford to hire the most capable consultants and most talented ad agencies in the
land to make sure their man wins.
Above all, there must be NO discussion of the rubber machete scandal. The topic
must never come up, not even once. If the politicians speak of the rubber machete scandal, the media will report their words
and the public will begin thinking about the rubber machete scandal. Therefore the campaign must be waged without the topic
of rubber machetes being raised even once. CONGRESSMAN JONES MUST BE DEFEATED ENTIRELY ON OTHER ISSUES. The public must
never be brought to think about machetes.
Step one is to scour Congressman Jones' home district for a good-looking
young hack who is both ambitious and suitably unburdened by scruples. They find State Assemblyman Prettyjohn who not only
looks good on camera but who also is the type who'd sell his own mother for body parts if he thought he could net six votes
on the deal.
Consultants of extraordinary skill and thoroughness are brought in to analyze every detail of the politics
of Congressman Jones' home district. They discover that it lies in a floodplain and every spring hundreds of homes regularly
get flooded. This could be remedied by building a system of storm drains to carry the excess water to a nearby river, and
there's even a Federal pork barrel program that would cover two-thirds of the cost. But unfortunately there's no surplus
funds available to finance the remaining third, so building the storm drains would involve floating a local Bond Issue which
would in turn increase the local taxes.
Congressman Jones knows all about this, of course. He long ago sized up
the situation and figured out that the few hundred homes that get flooded are actually only a small part of his district,
and when he investigated the matter he learned that the people who don't get flooded couldn't care less about the people who
do, and what the majority of the voters really care about is not having to pay higher taxes. Therefore Congressman Jones
is publicly unsure about the storm drains and the Bond Issue. He doesn't oppose it, he merely fails to support it. He's
deeply and generously sympathetic about the plight of the flood victims and he answers every one of their letters with the
care of a loving mother, but his position down through the years has always been one of uncertainty, and he continues to call
for further study.
The political consultants brought in by the Rubber Machete lobby eye the whole situation and realize
Congressman Jones is vulnerable on the storm drains issue. Not that he isn't positioned at the center of his constituency,
on the contrary, he definitely is, but that the center is vulnerable to a shift and Congressman Jones doesn't realize this.
Across
the district things start happening. Someone begins a Homeowners' Improvement Association which begins organizing in behalf
of the storm drains. One of the district's prominent newspapers runs a story about a large corporation that decided not to
build its new factory in the district after all, citing the annual flooding as evidence of a lack of modern infrastructure.
(Not a soul in the district notices that that same large corporation has directors who also sit on the boards of several Rubber
Machete manufacturers. Nor does anyone give thought to the amount of Rubber Machete ads that same newspaper runs, and what
kind of revenue they bring in. Why should they? Rubber machetes have nothing to do with the campaign.)
Still
another newspaper runs a piece characterizing the district as "backward," and people begin to feel like hillbillies,
all because of the annual flooding. (The second newspaper also runs a lot of rubber machete ads, wouldn't you know, but again,
not a soul, not even the reporter who did the piece, makes the connection. He's just following instructions from his editor.)
Behind the scenes what's happening is that a major advertiser gently prods the newspaper's vice-president of advertising,
who in turn gently prods the publisher, who in turn gently prods the editor. Who in turn chooses the reporter, a kid just
out of school who doesn't know his ass from Mount Rushmore.
State Assemblyman Prettyjohn declares he's in the race,
and at once takes up the storm drains issue. Consultants behind the scenes are telling him this is the road to go, and on
instructions from the power brokers sponsoring his candidacy he does as he's told. He says it's time to build the storm drains.
He blasts Congressman Jones for not getting the district's fair share of the pork barrel money from Washington and the editorials
back him. The TV stations too. People begin to feel Congressman Jones is a doddering incompetent who's lost touch.
Magically
there's money enough for State Assemblyman Prettyjohn not only to hold rallies but even cookouts, with free hot dogs for all.
Crowds turn up like a flying saucer landing.
Of course there's money for ads. Prettyjohn is running a zillion ads,
every one a slickly-produced, high-budget masterpiece. They make him look like a movie star with the wisdom of King Solomon,
sharp and capable, a man who knows what's going on.
After 40 years in one place, the center begins shifting. Congressman
Jones reminds them he kept their taxes down, but they don't care. The media characterizes him as being out of it, the reason
for the district's backwardness, and since the public always buys the media's characterizations, that decides it. On Election
Day they dump the backwards idiot and vote in the one who gave them free hot dogs.
And at last Congressman Jones
is out of the Rubber Machete lobby's hair.
From now on Prettyjohn is the district's Congressman. He'll have the
Rubber Machete lobby's quiet support in every election from then on for the rest of his career, and in exchange he will not
be required to so much as lift a finger to help the Rubber Machete industry. All he'll be required to do is not give them
problems.
And of the genius of it? Not once in the entire campaign did the word "machete" appear. The
real issue never came to the public's attention at all. It was kept secret from them.
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Since the breakout of legalized gambling from Nevada to the rest of the country in the late 1970's, every member of Congress
who was outspoken against the casinos has been quietly removed from office.
And the genius of it? Not once in any of these campaigns did the word "casino" appear. The real issue never
came to the public's attention at all. It was kept secret from them.
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